In the lead generation cycle, the most important step is the first interaction a potential lead has with your company. Today, this initial interaction often occurs online on a business’ website. For this reason, companies are now pouring considerable time and effort into optimizing their sites for lead generation. Just how are they doing so? It starts with good UI and UX design. Your design is key to a visitor’s overall experience, and has the power to bring about significant increases in conversions. Optimizing UX Design A business intent on building a strong, loyal customer base should  ...